Holding Venture
Info businesses, built, funded and launched in Italy and the United States.
Holding Venture is the newest business in the holding. It builds, funds and launches info businesses in Italy and the United States, and it exists because of something our own launches made obvious: what sells is not the face on stage, it is the structure behind it.
The venture puts that structure behind people with real expertise and an audience that listens. They bring the expertise and the face. The venture brings the capital, the marketing and the sales, under one roof, from the first ad to the signature.
Almost nothing in the chain is new to the holding. The positioning, the funnels, the media buying and the creative come from the agency, and the habit of spending our own money first comes from the brands. What the venture adds is the live session, the pitch and a sales team that closes on the phone.
Every launch runs as the same six blocks in a fixed order, each producing the input for the next, and every edition is meant to be followed by a bigger one. It is built as a company that grows, not as an event that sells.
holding-venture.com
The venture runs as its own company, with its own site and its own selection process for the experts it works with. Applications are made there, not here.
- Markets
- Italy · United States
- Model
- Capital, marketing and sales under one roof
- Sequence
- Six blocks, from the first ad to the signature
- Selection
- Open, by application
