Qualified inbound calls, sold to the businesses that need them.
The fourth division is under construction, and we would rather say so than stage a launch.
The model is pay per call. Paid traffic reaches a landing page carrying a tracked phone number. The consumer places the call. The call is routed to a buyer by geography, hour and capacity, and it becomes billable only once it passes a minimum duration of connected conversation.
We are building toward the operator position rather than the publisher one: our own traffic, our own funnels, our own tracking and our own contracts with the buyers, rather than a slice of somebody else's spread.
Target verticals are insurance and healthcare, United States.
